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Music Library Association
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No. 163 |
Nov. - Dec. 2010 |
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Welcome to Philadelphia! |
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Welcome to Philadelphia! |
The Pool at the Loews Philadelphia Hotel downtown. Used with permission. |
Features |
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Why are we meeting in Philadelphia? Or, what do those Convention Managers do, anyway? Bonna J. Boettcher, Convention Manager While MLA members look forward to our annual meetings, many may not know what happens behind the scenes when putting together the conference. What follows is a brief outline of what it takes to prepare for and run an annual meeting for MLA. Choosing the City The president brings the invitation to the board for discussion; if the discussion occurs at an annual meeting, a representative from the group issuing the invitation may attend the discussion to answer questions. The board votes to accept or decline the invitation, with acceptance contingent on successful hotel negotiations. Now the Convention Managers start working… Site Visits Ideally, site visits include both the convention manager and assistant convention manager; this allows two sets of ears and eyes during meetings to make sure all of the association’s needs are addressed. We try to schedule overnight stays at each of the hotels under consideration, if at all possible. Generally, our CVB representative accompanies us on the official visits, and we also try to include the MLA member who will be serving as local arrangements chair for the meeting: that local perspective is really important. Site visits are one of the real perks of the CM/ACM jobs. The hotels and CVBs want our business, and we are treated well. Beginning at check-in, it is clear that the hotel staff have been alerted to our arrival. Swell treatment aside, though: are the site visits exhausting? Yes. How so? Using San Jose as an example, we received proposals from three different hotels for our conference. We spent two nights in the first hotel, and one each in the next two. We walked all over the hotels twice, once on our own, checking out meeting spaces and the general look and feel, and a second time with the hotel staff. There is a good reason for this: when we are on our own, we see things with our own filters and can have questions ready for the hotel staff about the needs of our group and how that may or may not work with the hotel layout. Sometimes events or meetings are in the space during this time, and that provides a great opportunity to see the hotel staff at work without it being obvious we are potential customers. We had opportunities to meet with A-V providers to discuss MLA’s various equipment and connectivity needs. We also made sure to ask about options for recycling and any other green initiatives sponsored by the hotels. We scouted out the fitness centers and pools where available. And, we looked for other services that may be appreciated by the membership—for example, one hotel had a guest laundry facility coin operated laundromat (great if you find you spilled food on an outfit and you need to wash something rather than send it to an expensive dry cleaner). We checked out prices at the hotels’ bars and restaurants, and tried to eat at least one meal on our own at each hotel to get a sense of their food service. The hotel staff usually had a meal meeting to kick things off, but we also thought it good to try the food again on our own. We did a lot of walking in the blocks surrounding the hotels, scouting out places where our membership could grab a quick, inexpensive meal, groceries, coffee, or have a more leisurely meal. What if you need to have a prescription filled at the last minute, or your reading glasses fall apart? We looked to see if drug stores are close to the hotel. We also looked for other things: museums and concert venues in case members want to explore the host city a little, and how close/far these are from potential hotel sites, as well as the availability of public transportation. Negotiating with the hotels The primary goals of the negotiations are to ensure that we receive the best room rate possible for the membership and that we receive meeting spaces at no additional charge. MLA uses quite a bit of concurrent meeting space in hotels, and keeping the meeting space costs down (or better yet, gratis meeting space) has a direct correlation to the conference registration fees. Over the past several years, we’ve learned one of the ways we can achieve those goals is to agree to a catering minimum, usually in the range of $50,000-$80,000 and a set number of room nights (you may have wondered why the MLA president and convention managers placed so much emphasis on MLA conference attendees staying at the conference hotel: those room nights are contracted and affect MLA’s ability to have gratis meeting-room space). Hotel catering is not inexpensive, and with receptions, the banquet, and breaks, it is easy to meet those minimum amounts. The convention manager is in close contact with the CVB and/or hotel representative and the president during the negotiation process; the president may consult with the board if particularly sticky questions arise (e.g., which is better: a lower room rate, or a location within walking distance of coffee shops and restaurants?). When the CM believes the best deal possible has been reached, the sales manager at the chosen hotel prepares a contract. The contract outlines MLA’s responsibilities (number of room nights required, a grid of spaces and times reserved for MLA, catering minimum, preferred A-V and exhibition service providers, etc.), as well as the hotel’s responsibilities (which rooms are to be reserved for MLA, what amenities are to be included, etc.). After carefully reviewing the contract, the president signs the contract and negotiations are complete. The Budget The development officer and local arrangements committee develop a plan for local fundraising. Donors may specify how their funds are to be used (tote bags, breaks, tours), or may simply contribute without restrictions. The convention budget includes two broad categories: expenses and income. The expenses category includes:
The income category includes:
Top A typical A-V setup for a 75-person meeting room costs $800-$1,000 per day, plus service charge and tax, and for the plenary-session sized room costs $1,800 - $2,000 per day, plus service charge and tax. Any additional equipment, such as CD and DVD players, wireless microphones, etc., incurs additional charges. And internet connections are not free: hotels charge for connectivity in meeting spaces, usually on a per connection basis. Bottom line? Catering, given an $80,000 minimum, totals $104,000 when the service charge and taxes are added in. A-V and internet costs quickly can exceed $25,000-$30,000. To arrive at registration fees, estimated and known expenses are totaled, and estimated and known income is totaled. The CM/ACM, finance committee, and board determine how many attendees they are willing to include in the budget calculations. This can be a bit tricky, and those making the decision have to take into consideration the current economy, the location, and historic trends. For example, east-coast meetings generally have the highest attendance, and west-coast meetings the lowest. The end goal has been to make the conferences self-supporting, but not to use them as money-makers for the association. The goal is not for MLA to make a profit off of the annual conference, but to break even. In years when the conference did generate a profit, it has been a result of unexpected events, such as reduced A-V costs due to contractor issues, or higher attendance than estimated. Local Arrangements What if… Finally |
| Calendar | |
31 December 2010 |
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| Developing Trends |
Jim Cassaro Many thanks to all of you members who donated generously during the dues renewal cycle this past June, and who also took advantage of joining our new giving circles, the Orpheus Society and the Ostinato Club. Those of you who signed up as a MLA Soloist took your opportunity to blow your own horn in honor of MLA! Hopefully many more virtuosi will join your ranks this coming year! Your donations allow the association to do greater and greater things. The September meeting of MLA’s Board of Directors—splendidly hosted by President Ruthann McTyre in Iowa City—always provides a stimulating environment which reenergizes me as your Development Officer. A number of activities are underway. Again this year MLA is working with Mark Puente, Director of Diversity and Leadership Programs for ARL, on a grant proposal to IMLS to sponsor a diversity scholarship for those students looking to become part of the field of music librarianship. Five institutions have signed on to be partners in this sponsorship. We will continue to work on this issue within the association as we look to our future and to our sustainability as an organization. |
Our hearty congratulations to all those pursuing new opportunities. |
We welcome the following new or returning MLA members ! |
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Kristi Norma Austin, Idaho State University |
Katrina Charlene Ireland, Whitinsville, MA |
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